Northbound: Transforming Digital Engagement – A JCI Surigao North's Digital Triumph

Objective

JCI Surigao North didn’t just go digital—we went Northbound, turning likes into impact, and views into volunteers. In a world ruled by algorithms and attention spans, we crafted a bold digital playbook that fused storytelling with strategy, memes with meaning, and clicks with community action. This isn’t your average content calendar—it’s a roadmap to relevance. With ambitious targets and a passion for purpose, we set out to conquer the feed and connect like never before. Because when you lead with vision, even your hashtags make headlines. Achieve a six-figure total reach on Facebook through sustained content distribution and audience engagement over a one-year period. Generate over 300,000 cumulative Facebook video views by leveraging visual content and real-time event highlights. Grow the chapter’s Facebook follower base to nearly 4,000, strengthening community support and project visibility. Expand Instagram engagement with a five-figure total view count and a consistent increase in follower acquisition. Reach a minimum of 2,000 views on TikTok by experimenting with short- form, high-impact storytelling. Maintain a combined digital audience size exceeding 90 million through organic reach, paid campaigns, and cross-platform strategies. Use these digital platforms not only to inform but to inspire action, participation, and deeper connection with JCI’s mission.

Beneficiaries

JCI Surigao North Local Organization, 25 Regular Members of JCI Surigao North, Annual Prospect Members of JCI Surigao North, Entire coverage of Surigao del Norte Residents, Filipinos from all over the world, Billions of people from all over the world through digital marketing, campaign (social media platforms) engagements

Sponsors